Mobile Roaming Services

Maximize roaming revenues with SIM/OTA-based traffic redirection and innovative roaming services

From traffic redirection solution to other roaming services

With roaming revenues representing 20 to 30% of their profits, mobile new operators face several challenges for their roaming subscribers: Deploying user-friendly solutions for traffic redirection with ease and efficiency and developing convenient solutions attracting new roaming.

Efficient Traffic Redirection

Traffic redirection is a mandatory tool to ensure retention of outbound roamers on preferred partner networks. In order to be able to negotiate and optimize their International Outbound Tariffs (IOT), operators need to make sure that their subscribers are attached to the right preferred networks. This helps protect their revenues while offering the best quality of service for end-users. Today, as recommended by the GSM Association, the SIM card with the PLMN file is the key element for roaming management.

Acombined SIM, OTA & SS7 solution for optimized traffic steering

In an increasingly complex roaming environment, LinqUs Roaming Director is a two-level solution which enables to maintain control and optimize roaming activities. Combining real-time OTA updates of the PLMN file and batch campaigns with the SS7 network based roaming server. It allows operators to steer outbound roamers to preferred networks, dynamically, including mechanisms such as business rules.
Gemalto offers LinqUs Roaming Director as a complete end-to-end steering service or can integrate necessary modules with existing solutions.
This combined solution is also available in managed services from the Gemalto hosting center with no need of upfront investment or dedicated resources.

Solution's key features		Associated technology
Batch campaigns with fast update of PLMN files OTA Manager XCT^TM Campaign Manager Roaming module Connection with OTA Real-time PLMN update SS7-based roaming server Roaming subscribers detection Rules-driven redirection Complementary modules Device tracking Subscriber value center Roaming applets		PLMN file on SIM card OTA SS7-based roaming server
Operator benefits		End -user value
Combined SIM, OTA and SS7 solution enable to redirect 80 to 90% of the traffic onto the preferred networks Less SS7 traffic overload or network errors More efficient OTA campaigns: duration reduced by 10 to 50, success rate up to 90% (XCT technology) Provide real-time control over roaming distribution Ensure business rules are reflected in roaming practices Deliver major savings in roaming costs through simplified management To limit investment Gemalto can operate on your behalf available with Allynis Managed Services solution		Transparent process for the subscriber when on the roam Better access to the networks abroad even in case of coverage issues No call rejection for the first call

Mobile Roaming Services

Maximize roaming revenues with SIM/OTA-based traffic redirection and innovative roaming services

From traffic redirection solution to other roaming services

Efficient Traffic Redirection

Acombined SIM, OTA & SS7 solution for optimized traffic steering

Solution's key features

Associated technology

Operator benefits

End -user value

See also...

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